Last week GQ hosted an event at Selfridges in conjunction with the mens shoe department promoting their 'Shoe Carnival' theme which runs until the 21st of this month and aims to give shoppers a number of different opportunities to get a more personal service when buying their footwear.
That particular evening Oliver Sweeney were offering a tattooing/personalisation service for pairs of shoes bought on the night and for the remainder of the month there are a number of different shoemakers making appearances in store.
Next up is Joseph Cheaney who will be showing the art of a cobblers craft whilst also showcasing special designs from their range and a made to measure service from April 11th.
GQ treated shoppers to a show from Cirque Du Soir and style assessments from The Bumbys.
Myself and Mr. Tee had the chance to photo some beautiful footwear and stylish revellers as well as meeting GQ's online fashion editor Nick Carvell who was looking rather dapper in double breasted number and double monk shoes no less.
Refreshments were supplied by Heineken, Vitamin Water and Joe & Stephs gourmet popcorn.
Zegna
Gucci
Ralph Lauren
Tods
Lanvin
Paul Smith
Grenson
Oliver Spencer
You can follow Nick on twitter @NickCarvell.
You can also see more photo's from the event at Heineken's Facebook page here.
I was asked by my friend to accompany him on a shoe carnival which held this April. We did about 100$ of shopping and got discounts. I love carnivals.
ReplyDeleteRegards,
Barker
It was a very clever idea, great buzz for the event too. Hopefully the department stores will continue to do things of similar ilk to get the punters through the door.
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