RPM WEST: Denim Differently

I've noticed an increasing number of Kickstarter projects recently aimed at targeting a proportion of the menswear market that isn't catered for. Trouble is, if the garment isn't already in production chances are no-one gives a flying one.

What I have found more interesting are the projects that could potentially change the way we shop.

Shopping online can be a tricky prospect for some. I have a bunch of close friends who simply won't trust an online store to be completely safe. Truth is that it does have it's pitfalls, but the ease in convenience is a godsend for most 9-5ers who would rather not spend their weekends trudging round shopping malls or up and down high streets.

RPM WEST are a clothing supply company based in the US who source selvage denim from Japan and hope to provide the best quality products at a fair price. The 13 oz weight indigo denim from Japanese suppliers is constructed in San Francisco were the final touches are added including a locally made leather patch.

The jeans come is two fits, New Classic (a modern straight fit) and Slim Straight which does what it says on the tin. They are clean cut, classic and uncomplicated in design with emphasis on the materials and craftsmanship.

However, the trump card that RPM WEST are holding is in its aim to supply customers with an at-home try-on service allowing them to order 3 pairs of jeans, work out the best fitting, and send back the 2 pairs that are not right for you. All of the above comes at the princely sum of $95 and for an additional $15 they can ship to Europe.

The idea seems to have struck a chord. Within 48 hours of taking to Kickstarter they'd achieved their goal of $20,000. Within a week they reached their stretch goal of $50,000 and now they've secured over $80,000 in funding with almost 2 weeks to go.

The idea is that of Manuel Rappard (an ex Google employee) who gratefully contacted me and asked if I would cover their story. It does seem like a fantastic idea and I wish the company the best of luck. Here's hoping this inspires a change to online shopping for the better.

If you want to get behind the project you can back them and order a pair of jeans for yourself here.