Hartford SS13

A lot of my own personal inspiration comes from the 50's era, which coincidentally was a period in time when aspiration was suddenly more attainable than it had ever been before.

Prior to this two great (in scale and nothing more) wars had emancipated most of the globe for the most part of thirty years. The 1950's were a time of renewed hope and new beginnings, the developing world had the chance to grow and move on.

It makes me think of what it must have been like for people reaching their late teens at the time who would have been some of the first generations to be influenced by the capitalist machine, by advertising and consumerism, who had the opportunity to develop their own sense of style and character.

Hartford is a brand born in 1960's France from vintage flea market finds by a chap called Yves Chareton who was inspired to recreate the verve and spirit of a decade before. The collections are well formed and clean cut, no fuss.

Spring/Summer '13 looks like this:

Source: Men's Reverie