Brand Watch: Okun

After recently hyping Onia and the Spring/Summer swimwear it got me to thinking of what we Brits had to offer and what interesting brands were out there causing a stir on our rock. At my first port of call a brief scan of our Twitter followers revealed a plethora of such companies and immediately one in particular stood out.

Back in January of this year at the second installment of London Collections: Men in addition to the wide coverage of the shows, many a snazzy looking industry head were caught on the streets of London heading to and from shows and were snapped by the flocks of magazine photographers and bloggers all eager to capture some 'street style'.

From all of the pictures paraded following the event none seemed to be more prevalent than a bearded chap in a particularly exotic suit. It transpired that the suit in question was the makings of traditional African prints and since then the market has been baying for more of the same.

Okun, a swimwear brand, are running with the ball at the moment and they use a multitude of African print for their wares. The brands ethos is a care-free confidence, mixing contemporary print with classic design. Okun is a translation for the 'The Ocean' and a name decidedly befitting of such a whole hearted concept.

Like all the best swimwear brands they offer a range of lengths to their trunks as well as varied fittings like drawstring and button fastenings.

The prints are incredibly vibrant and I couldn't think of anything more congruent to a dip in the deep blue.

Here a just a few snapshots of their range, but for more you can visit their shop here.