Naissance AW13

Naissance is the baby of Takashi Kumagai, a Japanese photographer with plenty of fingers in pies. In his native Japan he is also a renowned stylist and branding expert as well as having turned his hand to shop design for New York based brand Saturdays Surf NYC, who collaborated with Gap back in 2012 as part of their young American designers initiative.

Like a lot of Japanese brands there is a heavy Americana influence and for AW the amalgamation of heavy fabrics, tailored outerwear and workwear inspired pieces.

The thing I enjoy about these brands is that there is a simplistic relaxed demeanor to their composition. The wearer looks comfortable and un-fussed yet you can see that careful consideration has been made in each choice.

The workwear aesthetic will be big again this winter and the introduction of tailored cords and flannel trousers will accompany the usual selvedge denim.

Photo Source: Men's Reverie