Wednesday 24 July 2013

Brand Watch: Holdall & Co.

As we have seen the resurgence of 'power dressing' among chaps in recent times, so too the accoutrements a rakish character must aspire to purvey are gradually coming to the fore.

When suited and tied, an umbrella is probably the most common accompaniment to an outfit you will see around London's city streets and as with the umbrella, offering haven from the dampened conditions, document wallets, folio's and carries such as satchels are becoming more prevalent for the office working man.

With our recent spate of glorious weather maybe we are safe from the perils of being caught in the rain, however a carry will hold all your odds and ends for the day ahead. Personally, being quite a finicky person, I find the idea of breaking the line of my suit with a phone and/or wallet in my inside pockets weighing on either side terribly frustrating. So having something to hold all that nonsensical crap is a great weight of my mind.

Holdall & Co. are a company in their infancy in establishment but experienced in approach. Their products are crafted and made by hand on our fair shores. Using tanned Italian leather they cut the hides, then form and brand them before they are sewn free-hand. Once the edges have been trimmed and sealed they are polished with a specially developed wax to keep the leathers luster before being popped in to a protective bag awaiting delivery.

The companies aim is to create something of beauty that will last and be treasured for as long as possible. Societies obsession with convenience usually dictates that most will find a 'quick fix' when a sounder investment is to spend on quality items that will stand the test of time. I often stress the importance of quality and how heritage brands like Barbour, Osprey and Belstaff are built on reputation. Products that have lasted decades of wear and continue to do their job as well as the day they were first tested.

Holdall&Co offer two specifications in size of their beautifully crafted portfolio's. An incumbent 12'' diameter, ideal for holding tablets and notebooks, and a slightly larger 14'' perfect for laptops and magazines.

The cases are minimalist by design, taking inspiration from the 1930's with sleek clean lines and uncomplicated functional features. A quick release clasp closes the cover and a leather loop at the rear of the wallet holds, maybe, that afore mentioned umbrella.





For more information on the company or to place an order you can visit their website here.

No comments:

Post a Comment