Hartford SS13

A lot of my own personal inspiration comes from the 50's era, which coincidentally was a period in time when aspiration was suddenly more attainable than it had ever been before.

Prior to this two great (in scale and nothing more) wars had emancipated most of the globe for the most part of thirty years. The 1950's were a time of renewed hope and new beginnings, the developing world had the chance to grow and move on.

It makes me think of what it must have been like for people reaching their late teens at the time who would have been some of the first generations to be influenced by the capitalist machine, by advertising and consumerism, who had the opportunity to develop their own sense of style and character.

Hartford is a brand born in 1960's France from vintage flea market finds by a chap called Yves Chareton who was inspired to recreate the verve and spirit of a decade before. The collections are well formed and clean cut, no fuss.

Spring/Summer '13 looks like this:

Source: Men's Reverie

Onia SS13 (Swim Deep)

What a fucking truly nice change in the weather this week! Finally that great ball of fire is super-heating our patch of the planet.

With this I am expecting the lido's and swimming baths around London and up and down the country for that matter will be filling up this weekend and you don't want to be caught in a naughty pair of budgie smugglers poolside.

Onia are a men's swimwear company out of NYC and these guys are making some serious waves (gold that one) to compete with the likes of Orlebar Brown at the top of the pile in the trunk stakes.

Their shorts are made in 6 different fittings all varied in length so there's no excuse for trying to squeeze yourself into a pair of hotpants.

SS13 here.

Source: Men's Reverie

Esemplare SS13 (2 Jackets For A British Summer)

Not long now till the British festival season begins and the Isle of Wight in early June signals the start of a summer schedule of music till the end of September unrivaled anywhere in the world.

Of course the one thing you can count on is our weather and it's predictable unpredictability. For the temperature drop in the evenings a utility jacket with plenty of pockets is perfect for keeping all your shit safe. For the inevitable opening of the heavens a waterproof parka should be enough to stop you getting drenched.

Fail to prepare, prepare to fail homes!

Source: Men's Reverie