Thursday 8 August 2013

Patagonia: Legacy Collection

This season is a landmark one for Patagonia, a Ruby year, a 40th anniversary. For those preceding decades the brand has created wares and tools of trade for almost all wilderness pursuit, from climbing and fly fishing to surfing and recreation on the piste.

The company remains family owned and since it's coming together in the 1960's the ambition, to provide the best product at the least detriment to the environment and in turn use business to inspire and assist solutions to environmental crisis, is a mantra still etched fervently into the creative minds at its helm.

Their legacy collection reflects on the forty years past and re-imagines classic pieces with the use of new materials and techniques.

Personally I find it astounding that an isolated brand such as this, being fairly specific in it's aspiration and market, with an organic message of sustainable material and production manages to stay so relevant with so many different walks of consumer.

These new classics include, a GORE-TEX constructed cagoule, cut with a fuller shape to give the best possible shelter from the elements. Woolen bombachas or pants, a hybrid of traditional workers trousers with an adaptable three button cuff to tighten around the calf. A Re-incarnation of the traditional 'summit' backpack with plenty of room for a full family picnic or an itinerary to complete an ascent of a considerable mole hill. These items will be available in Patagonia stores in the US and their Covent Garden shop in London from September 1st. You'll also find them across selected stockists in Europe, or online at Patagonia.com.

Here you can view the rest of the collection, the original design on the left hand side and the revised design to the right of the photo. Particular reference to that devilish body warmer which is killing it!








Photo Source: A Continuous Lean

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